As the COVID-19 crisis wears on, a growing number of people are getting sick of wearing masks all the time. Months into lockdown, many are even ditching the masks altogether, contrary to the advice of experts. With COVID cases now rising in the wake of partial reopenings, celebrities have joined in the chorus of those urging for proper mask etiquette. The message of the viral meme is simple: “Wear a damn mask.”
A Simple Request
The stern message got a big boost on Monday, June 29, when fashion designer Tory Burch shared a picture of herself with a mask. The photo was accompanied by text asking for all to wear masks in public.
“I am sure you all are seeing what I am seeing, COVID 19 rates in the USA are rising at a truly scary rate,” Burch wrote. “One thing I know for sure is that there’s a very easy way each of us can help, and that’s to #WearADamnMask whenever we are in public.”
Burch’s call to action quickly went viral, currently boasting more than 25,000 likes. Soon enough, other celebrities started spreading the message, including Jennifer Anniston, Tracee Ellis Ross, and Kerry Washington.
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Challenge happily accepted, @samiranasr! I am sure you all are seeing what I am seeing: COVID 19 rates in the USA are rising at a truly scary rate. One thing I know for sure is that there’s a very easy way each of us can help, and that’s to #WearaDamnMask whenever we are in public. I challenge @marisatomei, @oprah, @ronejae, @ava, @amandadecadenet, @jodiepatterson, @kerbito, @ijessewilliams, @usher, @lizzobeeating, @diddy, @matthewacherry, @kelvharrjr, @desusnice, @thekidmero, @prabalgurung, @issarae and @kellyrowland to join me in getting this message out by posting a masked selfie and tagging others to do the same. Also, still demanding #justiceforbreonnataylor
Keeping the Curve Flat
The challenge comes at a crucial time. Re-openings across the US have led to a sharp increase in COVID-19 cases. CNBC reports that as of June 24, the nation’s seven-day average of daily new cases was 31,172. That number represents a 34% jump from the previous week.
On June 28, the Centers for Disease Control and Prevention (CDC) reiterated the importance of wearing masks in public.
“To reduce the spread of COVID-19, CDC recommends that people wear face coverings in public settings when around people outside of their household, especially when other social distancing measures are difficult to maintain,” the organization said.
Still, incidents have been reported across the country of people refusing to wear masks — and reacting aggressively when pressed. With such incidents being documented online for all to see, it may be time for mask doubters to listen to celebrities and just put on the damn mask.