Golly gosh, we love Goat. This thoroughly British brand was established by designer Jane Lewis in the early noughties and was launched with a capsule collection of cashmere essentials.
Since then, the label has grown to serve the ready-to-wear needs of the stylish, including Sienna Miller, Gwyneth Paltrow, and then there’s royalty as Catherine, Duchess of Cambridge is a regular wearer and Meghan, Duchess of Sussex wore Goat to her first official engagement as a royal. Impressive credentials indeed.
And their Spring/Summer 2020 collection (which is online now, and which you should buy now) as expected, is just beautiful. If you have a penchant for the ‘60s then this collection is for you.
Think delectable dresses and two pieces that channel Jackie O, gorgeous gowns for summer soirees and everything in between, just check out their dress coats that tick all the boxes: elegant, contemporary classics that are, undoubtedly, meticulously crafted.
The woman behind the brand, Jane Lewis discusses her career and the luxury market.
Felicity Carter: What was your first memory of fashion?
Jane Lewis: Making a top and trousers out of newspaper and paperclips as a young child one afternoon. I always adored clothes as long as I can remember.
FC: How, when, why did you get into the industry?
JL: After an initial period as an assistant to designer Elspeth Gibson. I felt there was a space in the market for understated yet elegant basics, which sounds elemental, however edited, paired down essentials are elusive and often taken for granted . I created a very small capsule collection which embodied these principles.
FC: How would you sum up the aesthetic?
JL: Refined, discreet understated luxury. Sharp, clean lines and a paired down aesthetic.
FC: What is luxury to you?
JL: Comfort and confidence which wonderful quality clothing can bestow. To feel one’s very best – it’s not a monetary equation. Luxury is a feeling not a price tag.
FC: Who is your customer?
JL: I’m proud to have built an incredibly loyal following across a broad demographic. Stylish and discerning – It’s my greatest hope to be able to appeal to all sorts of women.
FC: What are the cornerstones of your company?
JL: My profound belief in style over fashion. We have developed a very strong and consistent handwriting and seek to always maintain my creative identity.
FC: Which was the first-ever piece that you designed and how did it come about?
JL: Hipster trousers in Loro Piana cashmere. I designed them primarily for myself and I have them still! I loved the idea of using men’s formal yet luxury suiting fabric for women’s separates.
FC: What was on your current mood board?
JL: Lots of retro black and white photos, portraiture, jewellery, vintage textiles and embroidery – a collage of beautiful silhouettes and curiosities which I find interesting.
FC: Currently, which is your favorite piece and how do you wear it?
JL: The Jasper Tweed belted tunic top and the Joey cropped flare trouser which I wear with round toe Chanel boots and big sunglasses. I love the retro feel of the whole look.
FC: What’s the best piece of advice that you’ve been given when it comes to handling the industry?
JL: Do not confuse business and fashion. They are two very different disciplines – in that vein you should be able to distinguish between your head and your heart when inevitable hard decisions present themselves.
See more from the brand on their website.