Staying at home and social distancing is becoming the new normal for many, and celebrities are turning to the social media video app TikTok to connect with fans and share best practices amid the ongoing coronavirus pandemic.
Some have uploaded 20-second hand washing videos, like 70-year-old disco icon Gloria Gaynor, who shared a TikTok video scrubbing her hands to her 1978 single “I Will Survive,” sparking the #iwillsurvivechallenge that encourages users to do the same. Mariah Carey and her twins Moroccan and Monroe posted a video washing their hands to “Fantasy (Bad Boy Remix),” with a timer set to 20 seconds.
Other artists have used the platform to share remixes of their most popular songs, adjusting the lyrics to reflect important messages relating to the virus. Singer JoJo posted a TikTok remixing her 2004 hit “Leave (Get Out),” changing the chorus to: “Stay in, right now, do it for humanity//I’m deadass, about that, but we will survive.”
High School Musical was also a trending topic on Twitter this week, after actress Ashley Tisdale posted a TikTok dancing to the film’s hit “We’re All In This Together.” The 34-year-old called the dance her “work out” while on self quarantine.
The video of Tisdale dancing has accumulated more than 3.8 million likes and sparked a virtual reunion on the app, with former cast members Vanessa Hudgens, Kaycee Stroh, Monique Coleman and Bart Johnson joining in to share content relating to the tune.
Actress Jessica Alba is also a frequent user of the app with 2.4 million followers. Alba has posted multiple videos at home in quarantine, including her self-care routine, fitness workouts and dancing videos with her kids.
The app, owned by Chinese media film ByteDance, curates largely to Gen-Z audiences and has been widely used by young people in the last few weeks to share reactions, experiences and commentary about how their lives have been affected by COVID-19.