Masks have become an essential part of our daily routines, but choosing the right one isn’t just about safety, hygiene and comfort. Once those boxes are checked, you can think of your mask as an extension of your outfit. Given the array of exciting options currently on the market, the temptation to turn a mandatory accessory into a means of expression is high. And many designers are rising to the occasion—adorned with bold patterns, spikes, or lace, the pieces stand out. But we’ve noticed another trend: people are matching masks with their significant others. You can see how it happens: you buy a pack of masks and dole them out evenly, or you figure that, while you’re paying for shipping on a mask, you may as well get a stylish mask for your loved ones, too. Is this cheesy? No, because if the choice is between maintaining your well-being or verging into cringe-y couple territory, nothing outweighs health. But it is noticeable.
Nowhere is this trend more evident than Hollywood, where celebrity couples have turned wearing matching masks into mini-statements. In May, Alex Rodriguez and Jennifer Lopez biked through their Miami neighborhood in neon-accented grey masks before updating Instagram with snapshots. June brought photos of Justin Bieber and Hailey Baldwin cruising through Venice, California, in coordinated bright blue face coverings. Ben Affleck and Ana de Armas, who have spent summer 2020 perfecting their paparazzi stroll, are frequently spotted in versions featuring pastel prints. Although they do switch things up from time to time breaking out fresh pairs to compliment their respective outfits. Whether it’s a case of utility or a show of unity, it’s become part of the new normal.
As with any couples-based trend the line between cool and cringe is negligible. Celebrities dress for the cameras even when they’re casual, so it’s natural to see some higher levels of coordination than you would see just walking down the street. As for trying it out yourself, as a non-celebrity couple, if you and your partner wouldn’t step outside in his and hers denim jackets or the same Chopova Lowena tartan top, maybe skip on the coordination. But ultimately, the important thing is just wearing a mask, any mask, but if you need a cutesy moment or J-Rod-inspired Instagram update, a little matching never hurt.